👩🏻💻 Brainly - Sr. Manager, Design Foundations & Strategy Lead
Dec 2016 - Sep 2023
#1 AI education platform globally (15M daily users across 35 markets).
Worked at Brainly for 6+ years. 1 year as an IC in a flat structure, 5+ years as a leader.
My key achievements in this role:
• Responsible for all product designers in the company (30+), directed the team of managers, leads, designers, and engineers (10+). Validated by recommendations, 95% Management Effectiveness Score, and Team Engagement Scores consistently way above the company benchmark.
• Successfully guided the strategic redesign, working directly with the Chief Product Officer (CPO).
• Guided teams through deep organizational and company-wide changes in strategy, structure, and culture.
• Shaped a holistic vision that merged product design, ux motion, brand, and motion for key product touch-points. Backed up by Research, Product & Design stakeholders, and the CEO's enthusiastic endorsement and support.
• Design Leadership in the introduction of new AI products, working directly with VP of Product (5% increase in CVR to subscriptions).
• Initiated and implemented an innovative Multidimensional Design System that connects and directs Product, Brand, and Marketing design and processes to enable a seamless omnichannel experience, resulting in up to $2 million in annual cost savings.
• Co-led the brand transformation in collaboration with one of the best brand agencies worldwide Red Antler, and Brainly C-Level management. Guided implementation of changed brand across the company.
• Cultivated strong internal and external relationships with Directors, enhancing the influence of Design across Product, Brand, Marketing, and Engineering. Collaborated with Research, Analytics, Legal, CFO, Content, Customer Support, and external partners. Monthly, then bi-weekly 1:1 meetings with the CPO.
• Presented our teams work internally (company-wide), and externally at prestigious international conferences, including Figma Schema (top 2023 talk by Zero-Height), UXDX, Into Design Systems, WaysConf, DesignWay
Brainly is the biggest online learning community in the world. 250 million active users monthly, users from 35 countries, 11 language versions. Our motto: No one knows everything, but everyone knows something. With Brainly, students combine their strengths and talents to tackle problems together.